We-Vibe and pjur partner to create new co-branded lube and cleaner
July 6, 2015 — OTTAWA, ONTARIO / WASSERBILLIG, LUXEMBOURG — pjur® group and We-Vibe® today announce a partnership to launch two new co-branded products, We-Vibe™ Lube – made by pjur® and We-Vibe™ Clean – made by pjur®. Especially created by pjur for use with We-Vibe products, We-Vibe Lube – made by pjur is a premium, water- based personal lubricant and We-Vibe Clean – made by pjur is an alcohol-free cleaning spray. Both companies will spotlight the new products at the upcoming ANME in Burbank, California on July 12-14, 2015. The products are available to retailers in the EU in September and in October for those in North America and Australia.
“We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”
“The core competencies of both companies have come together for the benefit of We-Vibe customers around the world,” said Alexander Giebel, founder and CEO of the pjur group. “These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”
We-Vibe Lube – made by pjur is a premium water-based lubricant specifically for use with We-Vibe products. It enhances the ease and comfort of intimate sexual activity by providing additional moisture and long lasting lubrication. The alcohol-free We-Vibe Clean – made by pjur is created for gentle hygienic cleaning for adult pleasure products. The dermatologically-tested spray reduces odor and is formulated for use with materials sensitive to alcohol such as latex, rubber and silicone. Both products are sold in 100ml bottles.
For more information on these products in Canada or the US, please contact We-Vibe at [email protected] or +1-613-828-6678. For all other global territories please contact pjur at [email protected] or +352 7489890.
pjur is the manufacturer of premium intimate products that are sold in over 50 countries on five continents. The portfolio comprises more than 45 products in six categories including lubricants and massage fluids on silicone and water basis, stimulation and delay articles as well as special scene products and hygiene products. All pjur products are made in Germany and are made of highest quality ingredients.
We-Vibe is a world leader in designing and manufacturing high-quality, body-safe, eco- friendly intimate products. The original and signature couples’ product, We-Vibe, quickly became the fastest-selling sexual wellness product of its type in history. We-Vibe products are available in thousands of retail locations in over 50 countries. We-Vibe is from Standard Innovation®, a Canadian company dedicated to shaping the future of sexual health and wellness.
Denny Alexander, Communications Manager
Call +01 613-828-6678 x237 or +01 613-804-6678 (mobile)
Elisabeth Dahmen, media & public relations
Call +352 748989 33