Standard Innovation Corporation Website Privacy Notice

Effective Date: May 15th, 2018

At Standard Innovation Corporation (“Standard Innovation”, “we”, “our”) we know privacy and security are important to you.

This Privacy Notice describes our personal information practices on the Standard Innovation website at

We have separate privacy notices for our We­Vibe and Attivia brands, and for our brands’ mobile applications.

Collection and Use of Personal Information

Information You Provide

We collect and use personal information on the Standard Innovation website for the purposes identified below.

Contact Us

When you contact us with a comment or inquiry, you may be asked for your name and email address, along with additional information we may need to help us promptly answer your question or respond to your request, comment or complaint. We may retain this information to assist you in the future and to improve our customer service. We also use personal information to establish and manage our relationship with you and provide quality service.


To apply for a position or submit a related inquiry, you may provide us with your name, email address, phone number, location, and information contained in a resume, cover letter or similar employment­related documentation. We use this information to process employment applications and inquiries and to determine eligibility for current and future career opportunities.

Cookies and Other Information We Collect Automatically

We and our third-party service providers (see below), including Google Analytics, collect, process, store and analyze information obtained from your browser or through the use of “cookies” or other tools that track, measure and analyze the behaviors and usage patterns of visitors to the Standard Innovation website.

This information includes the IP (Internet protocol) address, device type and identifier, and related information such as page requests and actions taken on the website, referring websites, operating system and browser, and time spent on the website. We use this information to help us understand how visitors engage with the Standard Innovation website and to improve our visitors’ experience.

A cookie is a tiny element of data that the Standard Innovation website can send to your browser, which may then be stored on your computer or mobile device. We use cookies for analytics purposes as well as for certain features of the Standard Innovation website. You may set your Web browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from the Standard Innovation website, you may not be able to take advantage of all of the features of our website.

We use Google Analytics to collect certain analytical information as described above) to help us better understand activity on the Standard Innovation website and improve our services and the quality of the Standard Innovation website. We receive this data in an aggregated, anonymous form that does not personally identify any individual user. You can obtain additional information on Google Analytics’ collection and processing of data and data privacy and security, including how to opt out, by clicking on the links provided.

Legal Basis for Processing

We process personal information for the purposes set out in this Privacy Notice, as described above. Our legal basis to process personal information includes processing that is: necessary for the performance of the contract between you and Standard Innovation Corporation (for example, to provide you service through the Standard Innovation website); necessary to comply with legal requirements (for example, to make mandatory disclosures to law enforcement); necessary for our legitimate interests (for example, to manage our relationship with you and to improve our services); and based on your consent (for example, to communicate with you about our products and services), which may subsequently be withdrawn at any time (by contacting us at the email address below) without affecting the lawfulness of processing based on consent before its withdrawal.

In some instances, you may be required to provide us with personal information for processing as described above, in order for us to be able to provide you all of our services, and for you to use all the features of the Standard Innovation website.

Sharing of Personal Information

We do not sell or disclose your personal information to third parties without your consent, except as set forth below or as required or permitted by law.

Service Providers

Your personal information will be transferred (or otherwise made available) to certain third parties that provide services on our behalf. We use service providers to administer certain functions such as hosting the Standard Innovation website. Our service providers are given only the information they need to perform their designated functions and are not authorized to use or disclose personal information for their own marketing or other purposes.

Legal and Compliance

We and our service providers may provide your personal information if we have a good faith belief that such disclosure is necessary in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

Sale of Business

Personal information may be provided to third parties in connection with a business transaction, including a prospective or completed merger, acquisition or stock sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Standard Innovation Corporation or its brands, or as part of a corporate reorganization or other change in corporate control, including for the purpose of determining whether to proceed or continue with such transaction or business relationship.

Transfers of Personal Information

We, and the service providers with whom we share your information (as set out above), may transfer to and store the information we collect about you in countries other than the country in which the information was originally collected, including the United States and other destinations outside the European Economic Area (“EEA”), in accordance with applicable law. In the event that personal information is transferred to the U.S. or other foreign jurisdiction, it will be subject to the laws of that jurisdiction and may be disclosed to or accessed by the courts, law enforcement and governmental authorities in accordance with those laws. While the United States and other jurisdictions may not offer the same level of privacy protection as your own country, we commit to uphold the privacy protections as explained in this Privacy Notice and take appropriate steps to comply with applicable legal requirements providing adequate protection for the transfer of information to countries outside the EEA, and ensure that recipients of your information are bound to duties of confidentiality.

By submitting your information to us and using our website, you acknowledge this transfer, storing and processing of your personal information.

Safeguarding and Retention of Personal Information

We have implemented administrative, technical and physical measures designed to safeguard personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure.

We restrict access to information on a need­to­know basis to employees and authorized service providers who require access to fulfill their job requirements. We have information retention processes designed to ensure that we will retain your personal information only for as long as reasonably necessary for the purposes set out above, considering criteria such as statutes of limitations, legal requirements and the duration of your use of our services.

Your Rights

Subject to applicable law, you may have certain rights with respect to our processing of your personal information. You may have the right to request access to the information we hold about you, obtain confirmation as to whether or not information concerning you exists, be informed of the content and source of such information and check its accuracy. You may also have the right to correct, update, delete, block, cancel, copy and transfer (i.e., the right of ‘portability’), or object to the use of, your information held by us.

If you change your mind and no longer wish to receive marketing communications from us, you have the right to request that we cease sending marketing communications, whether by email or otherwise, to you. You can do this by:

  • checking the applicable box(es) on any form we may use to collect information from you; clicking the unsubscribe link displayed in any of our marketing e­mails; or
  • otherwise requesting that we do not process your information for marketing purposes.
    If you consider that our processing of your personal information infringes applicable law, you may lodge a complaint with a competent supervisory or regulatory authority, which may be the authority in your jurisdiction of residence or work.

Additional Information

Third Party Websites

The Standard Innovation website may contain links to other third-party websites that are not owned or controlled by us. We have no control over, do not review and are not responsible for the privacy policies of or content displayed on such other websites. When you click on such a link, you will leave our service and go to another site. During this process, another entity may collect personal information from you.

Updates to the Privacy Notice

We may update this Privacy Notice periodically to reflect changes to our privacy and data practices. We encourage you to periodically review this page to ensure you are familiar with those changes. We will post a prominent notice on the Standard Innovation website to notify you of any changes to our Privacy Notice, prior to the effective date of the change and, in some cases, will provide notice of the changes by email. We will indicate at the top of this Privacy Notice when it was most recently updated.

Contact Us

If you have any questions or comments about this Privacy Notice, the use of cookies, if you would like us to update information we have about you or your preferences, or to exercise your rights of access, rectification, blocking, or deletion, or to object to the processing of your information, please contact us by email at [email protected]