Bruce Murison returns to lead Standard Innovation and appoints Frank Ferrari to President
November 3, 2014 – OTTAWA, ONTARIO – Standard Innovation® today announces a corporate restructuring with a focus on expedited product development and fuelling long-term sales growth. Bruce Murison, inventor of the We-Vibe® and co- founder of Standard Innovation, is returning to lead the company as its Chief Executive Officer. Standard Innovation is also pleased to announce the appointment Frank Ferrari to the position of President.
After four years away from the day-to-day operations of Standard Innovation, Murison is returning to further develop the We-Vibe product strategy, extend the brand’s offering and expand the company’s global growth.
Murison has appointed Frank Ferrari as Standard Innovation’s President. Ferrari will lead the senior management team and work closely with Murison to drive the strategic business direction. Ferrari has been a member of board of directors of Standard Innovation since 2008. He has a background in business analysis and project management.
About Standard Innovation®
Standard Innovation is a world leader in designing and manufacturing high-quality, body-safe, eco-friendly intimate products. Its original and signature couples product, We-Vibe®, quickly became the fastest selling sexual wellness product of its type in history. Dedicated to shaping the future of sexual health and wellness, Standard Innovation expanded its product family to include a solo line of products including Tango by We-VibeTM and Touch by We-VibeTM. The full line of We-Vibe® products is currently available at thousands of retail locations in over 50 countries around the world.