Product innovation

When our founder, Bruce Murison began researching the sexual health business, he discovered an industry of products that were intimidating, poorly designed and cheaply made of potentially toxic materials.

He dedicated himself to creating a safe, high-quality, eco-friendly sex product that enhances the experience for both partners. Many years, several products and thousands of designs later, Standard Innovation remains committed to ongoing innovation and to creating body-safe and environmentally friendly sex products.

Research and product development at Standard Innovation are much like that of any other advanced technology company. Every day, our design team explores new technologies, materials, and concepts.

From the initial conceptual stages through to production, our team employs state-of-the-art engineering tools and technologies to ensure each of our products fulfills our promise to create the most innovative and high-quality products on the market.

Our process includes digital 3D models, 3D-printed prototypes, simulated human ergonomic software and a consumer testing and feedback process. Our team has also fostered close relationships across the sexual-health and medical community.

Our team comes from a broad spectrum of professional backgrounds in engineering, industrial design, sales and marketing, and each brings their individual expertise and approach to the unique challenges that face our business.