Standard Innovation® was founded by husband and wife team Bruce and Melody Murison. The original We-Vibe signature product released in 2008 was created by Bruce, drawing on his high-tech background to create a unique, premium sensual lifestyle product for couples.

Today, the We-Vibe® line of vibrators is one of the world’s most recognized and respected. With a team of world-class designers working closely with experts in sexuality and health and wellness, We-Vibe continues to set new industry standards for designing and developing intimate products that work beautifully in sync with the human body.

Building our expertise sexual health and wellness, in 2016 Standard Innovation launched the pelvic health brand, Attivia™, and its signature product KegelCore™ is now available in Australia and New Zealand.