Standard Innovation® is a world leader in the design, manufacturing, and marketing of high-quality, body-safe, eco-friendly intimate products. Our We-Vibe® and Attivia™ brands of sensual lifestyle and health products are available in thousands of specialty stores, boutiques, and pharmacies around the globe.

Standard Innovation is a part of WOW Tech Group. Headquartered in Berlin, Germany, WOW Tech consists of several companies that design and market premium intimate products in North America, Europe, and Asia. WOW Tech brands We-Vibe®, Womanizer®, and Attivia™ are available at thousands of retail locations in over 60 countries around the world.

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